Ensuring that people and potential clientele are not annoyed or discouraged should be your primary focus of inbound marketing. So how are there still numerous websites filled with elements that visitors complain about over and over? Perhaps you got overly excited about designing your website, or another possibility is that you are terrified with the thought of doing it by yourself. Nevertheless, one should not sacrifice their user’s experiences. A negative experience will discourage repeat visits. Your goal should be to increase your website traffic, we will provide 11 tips to help you update your site.
This article will discuss eleven possible reasons why people dislike your website. This list is not to discourage you but to make sure that your site visitors and potential clients are attracted and engaged to see what you have to offer. These eleven tips will hopefully help you to avoid committing mistakes that discourage your current and future customers.
1. Increase your website speed
The advent of Vines, TikTok, and memes has made the possibilities larger, but attention spans shorter. Slow-loading websites full of multimedia in it annoy visitors. Many internet users are impatient because they have become accustomed to high speeds, and they want to access your website immediately. These are potential customers that might have been held back by your site’s slow page loading. In order to efficiently Increase your website traffic you not only want repeat visitors but you want your customers to stay on your website clicking internal links.
Choosing a reliable hosting service is vital, or knowing when to upgrade your hosting plan to add more resources for your pages to load faster. You could also reduce your code to optimize your site’s elements. These are a few of the things you can do to avoid discouraging your site visitors.
2. Optimization for Mobile
Chances are, most people visiting your site also own a smartphone, and currently, mobile users outnumber users of desktop computers. That is why it is compulsory in today’s web environment to have your website optimized for mobile phones. You cannot expect your visitors to pan or zoom incredibly small contents of your site and risk pressing the wrong buttons. Even search engines that deem a site unfit for mobile use may not show such a website when one is browsing the internet.
If you are still unsure how to go about this, using a mobile-optimized theme or implementing AMP on your site for mobile optimization can improve your visitor’s experience. Your website needs to be fast and easy to navigate on a mobile device, or users will find an alternate site.
3. Simplify Navigation
Your website may be disliked because it is not user-friendly. After all, it is a fortress and too challenging to navigate. A site visitor who may be a potential customer and good lead may be discouraged from moving a step further because his or her concerns or queries may not be addressed immediately or that the client cannot find his way around the site. Both poor navigation and lead assignment can affect SEO, traffic, and bounce rate.
A good web designer is not too hard to find nowadays and can help improve your site. There are also lead distribution platforms like Adrack that may address the gap on lead assignment and assign a potential customer leads depending on the need.
4. Eliminate Media that auto-plays
If you want to increase your website traffic then do not have media files auto play. If your site displays multiply pop-ups upon opening the home page, you may be annoying your visitors to the point that they move on to the next site. If this guest is watching a film or listening to music on the side, it can get annoying when he suddenly hears another audio playing. Or when a visitor is excited to read an article or online material on your site and turns out some multimedia content in that tab auto-play. Worse yet, if this happens in an office setting and draws attention to your actions. This may be very awkward or annoying to your visitor, or worse, it may be alarming and intrusive.
Nevertheless, this is something that you can control, and you have to because there is a very high chance that your site visitors hate autoplay multimedia and ads.
5. Up to Date Contact Information
If your site visitors have questions or need more information, they will probably go and check your contact information. If this part of your website is incomplete, your potential clients may never fully commit to what you can offer. They may want your email address or your location’s physical address, and the annoying is discovering that crucial information is not available.
To avoid this, make sure that your contact information is up to date and accurate. Plus, when you do receive calls, queries, and whatnot, you also have to respond as quickly as possible.
6. Complete “About Us” Page
Believe it or not, visitors do check out the “About Us” page frequently. Visitors who check this part of your website may be driven by curiosity or desire to know what your company is about. Often, this part can make or break a potential company-client relationship. If they are interested and maybe a good lead and they are most likely to be a customer or patron, then an unintelligible “About Us” page may be very discouraging.
You have to make sure that your words in your “About Page” say something that will have an emotional impact on your site visitors. Focus on language that will connect to people and make sure everything is updated.
7. Avoid Keyword Stuffing
It was believed in the past within the SEO world that more keywords would mean better search results. Optimization previously would have involved inserting keywords into all corners of your site. The good news is that those times have changed. This means that stuffing keywords into your site hurts your SEO.
SEO writing tips are available everywhere on the internet; The number one factor in ranking higher is putting up engaging content
8. Add a Blog to your Site
One of the most effective ways to increase your website traffic is to add valuable content that people want to read. A website with a complimentary blog is more effective since a blog site can provide opportunities to your site visitors to get more information and research. Business blogging is an effective tool to boost your website and company further. Blogging is considered one of the best marketing strategies to drive clients and customers to your site. Blogging provides informational articles to give your potential customers research opportunities to show your clients that you are an expert.
A potential client may do intensive research first before making contact for a possible service or sale. If your site visitors see answers to their questions in your blog and that your posts have reassured them, they are much more likely to contact you or your team.
9. Make Friendly Internal Links
Internal links are beneficial except when done incorrectly. Readers or visitors of your site may be pointed directly to other parts of your website that may give them relevant information. However, one of the reasons why people may dislike your website is because your internal linking is not user-friendly or, worse, nonfunctional.
Avoid using internal links excessively and only add these links to pages that will lead your site visitors to other relevant pages that will improve their experience or will provide more pertinent information.
10. Avoid Excessive Pop-ups
Pop-ups can be useful, but too much of them are very disruptive. There is a right way to use pop-ups, and you may start by using it in moderation and track them for effectiveness.
Make sure that your pop-ups are smart, which means these are directed to a particular type of visitor or use them for a specific purpose in your marketing. Do not forget to assess their effectiveness and whether these clicks create a better user experience. In some cases, pop up are so disruptive that visitors will leave rather than ignore them.
11. Modernize your Site
Modern graphic design is cool and accessible. So if your website looks as if it is stuck and frozen in time, with GIFs and flashing multimedia content that reminds you of the early 2000s, your visitors may opt their way out of your site.
There are many available options out there that can help make your site look stunning. Some platforms provide templates and themes that can be modified to suit your brand or objectives, such as WordPress. Finding a modern theme utilizes our tips above will make your site more attractive to visitors.
Conclusion | Increase your Website Traffic
Keep in mind that your website is a statement about you and your brand. Whether you are an online business selling your wares or utilizing your website for advertising purposes, driving more traffic to your website is your primary goal. Once you have someone on your site, keep them there as long as you can. The longer someone stays on your site, the more potential you have to convert them into a client. By following the tips described above, you will have many more chances to keep your visitors on your website as long as you educate them on your brand and products.