If you look into the modern snacking trends, you will see that more and more people are taking to it and replacing their meals. Especially for their breakfast and lunch during worktimes. This snacking trend is now increasingly reinforced by health and wellness awareness among the people as well as prompt snacking on-the-go.
This single-serve format typically orient to the momentous attributes that include:
- Protein centric
- Packaged but less processed
- Free-from gluten, soy, dairy foods and beverages
- Have nutrient density
- Health neutral
- Rapid-hand-to-mouth eating
- Alternative slow carbs
- Energy foods and
In addition to that, you should not overlook beverages at this point. Including beverages in the snacks has become an integral element, which is why you will find health drinks in the snack arsenal of several companies, small or big.
Beverages while snacking means sipping wellness playfully. It has become more of a cultural norm that highlights health benefits. The most significant health benefit seems to be the digestive health and inflammation.
These two aspects are currently important ones when it comes to weight management and are gaining relevance significantly. Beverages are fun and playful, and most importantly, these are not prescriptive or stodgy. It is, for this reason, most of the people include both beverages and food items together when they order snacks online.
The key takeaways
There are a few key takeaways in this matter that you should know as well. In almost half of the occasions, modern snacking is not at all a whimsical act. Snacking is not an unusual or throwaway moment. Snacking is now an essential part of how people eat modern food and has become a modern culture.
As it is, snacks are usually not bound by those strict rules that are commonly associated with meals. Yet the differentiating lines between meals and snacks are found to be blurring, given the current context.
- Snacks can be anything essentially and eaten anytime.
- These are the competitive set for wholesome or otherwise type of food, and this concept is found to be broadening.
Most of the time, eating is overall more fluid, and consumers now eat any type of food whenever and however they want. Research says that about 90% of the consumers are now engaged in ‘modern’ snacking. A highly flexible structure essentially characterizes this type of snacking trend and set of rules.
In addition to that, the modern-day consumers expect their snacks to “do” a lot of things, much more than just keeping them full and satiated. They want their snacks to offer physical, social, emotional, and cultural experiences.
In a nutshell, modern snacking is much more than just the physical needs of the consumers. Approximately 73% of all snacking is used for hunger reduction as well as for proper and desired nutritional support. These are the biggest drivers for snacking today.
On the other hand, the emotional, social, and cultural aspects of snacking are somewhat difficult. These aspects, ideally for many, become the significant reason for aimless snacking and underlies much of their eating occasions.
The key trends
The key trends in modern snacking, based on the choices and preferences of the people, includes their want for:
- Fresh and less processed foods
- Foods that will provide more sustained energy
- More nutritional value and avoid sugar crashes and
- Foods that will keep them full and eliminate frequent hunger pangs.
Modern snacking has more a more flexible format as compared to those of previous decades. Now with global snack delivery, you find some big names working together to provide consumers with more convenient, healthier, and inspirational snacking options and experience.
The types of foods items incorporated
The types of food items included in the snacks today are also different from that of the previous days. Healthier options have replaced fried and junk foods thanks to the easy availability of these types of foods.
In the list of snacks ordered and delivered today, you will find items like:
- Non-dairy frozen treats
- Protein snacks
- Egg white-based items
- Nut butter bars
- Energy bars, and much more.
All these items delivered fresh have been well received by the consumers rather than the refrigerated ones.
Rise of frozen food category
However, in some cases, it is found that the healthier snacks can come in frozen form as well. In such cases, the delivery companies need to follow a more premium delivery method. The frozen snacks category is doing well in the modern snacking context. According to recent research, the US frozen snacks category is expected to reach $5.08 billion in retail value by the end of 2022. The driving force has been the convenience of its delivery and consumption.
This significant growth in the frozen healthy food category has also made a different impact. It has resulted in the consolidation of a few semi-large companies with the majors, making it a more productive and promising category.
Salty snacks paired with meals creates a more energizing item that keeps the consumers energized, providing them with the required power all through the day. Modern snacking is, therefore, sometimes considered an essential part of the meals.
Therefore, the delivery of modern snacks needs:
- A wide range of products
- Carefully curated selections and
- A perfect balance with consideration, such as dietary or allergy restrictions for consumers who are interested in trying out healthier alternatives.
Modern snacking helps consumers pair meals with specific snack items, whether it is morning or afternoon, with items like breakfast bars, chef-prepared salad at noon, bag of potato chips in the afternoon, or any other.